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Tuesday, July 05, 2011

Rebranding Thy Self

Did you hear that Google is rebranding Blogger to *drumroll* Google Blogs?  Oh no you haven't.  Whoops sorry.  Let get you caught up shall we.  From CNET news....

Google is planning to rebrand two of its most popular services, Mashable is reporting.
Citing anonymous sources, the social-media blog said Google is planning to change the names of its Picasa photo management service and its Blogger blog platform to Google Photos and Google Blogs, respectively.
Google acquired Picasa in 2004 for an undisclosed sum. Its technology, which can be downloaded or used online, helps users edit and manage photos. In 2003, Google acquired Blogger owner Pyra Labs for an undisclosed sum.
According to Mashable, Google's decision to rebrand Picasa and Blogger is the result of its desire to "unify its brand" ahead of the public launch of its new social project, Google+. The search company already has several services that use its Google branding, including Google Docs and Google Apps.
Although Google reportedly plans to rebrand Picasa and Blogger in the next four to six weeks, it's worth noting that Mashable's sources said Google has no plans to rename YouTube, even though it doesn't have "Google" in its name. The search company previously offered a Google Video service but shut that down earlier this year.


Read more: http://news.cnet.com/8301-13506_3-20076925-17/report-google-to-rebrand-blogger-picasa/#ixzz1RHt8tYWS
 Now that you are caught up, what is your opinion on this?  I find it very stupid on Google part.  We all know that Google owns Blogger.  Why rebrand the name?  Is it because Blogger is not as popular as Youtube?  Which by the way is not getting rebranded.  Even though Youtube is own by Google.  Maybe it cause if Youtube is renamed to Google Video then no one will visit.

My friend @TabithaHeidi wonders what happens to all the Blogger links?  Do we have to change all the Blogger links in our posts, blogrolls, profiles and websites?


WE NEED MORE INFOMATION!


Plus if it not broken don't fix it.  Fuck with Picasa all you want but please leave Blogger alone.  We like it the way it is.  Just add the features you promised us earlier this year.

If you are gonna rename it, let not name it Google Blogs for christ sake.  Let be honest here, it a shitty name if you ask me.  I suggest Blogger+.  All you have to do is stick the + sign at the end.  The + sign can be a trademark of Google.  Blogger+, Picasa+, Google+, Youtube+.  The possibilities are endless!  or just leave it the fuck alone.

Google:  But Bobby you renamed your Blog.


Bobby:  D'oh!

13 comments:

  1. I still stand by my earlier comments. Renaming blogger is retarded.

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  2. Good suggestion on Blogger+ as a brand name. I do think that since both Blogger and Picasa are established brands, Google shouldn't do unnecessary changes that might have negative ramifications.

    Melissa ROss, white label seo

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  3. Right Melissa. Putting on the same brand name and associating it with Google with the plus would be a good call as it retains the old, established name that users have learned to be loyal to.

    seo norwich

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  4. I didn't know that they're going to rebrand it. Rebranding it is actually a good choice, but I hope there won't be changes in the functions and features of that blog site.

    file llc

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  5. I don't think Google needs to change anything with Blogger apart from several updates to keep make the Blogger experience better.

    seo perth

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  6. I think changing Blogger to Google blogs is a bad idea because this will cause confusion. Why would Google re-brand a great brand anyway.

    web design

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  7. Instead of re-branding, I think they should just add more features on that blog site. The name itself is already known all over the world and there's no need to re-brand it.

    long island seo

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  8. I think they scrapped this a long time ago because It had a harsh reaction from the blogging community.


    web hosting uk

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  9. Branding allows your site or product to have a local name where every one can remember it. They re-brand just to show the customers that their improving.

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  10. Thank God they didn't change the name because there would be a backlash among bloggers users.

    seo london

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  11. Google's decision to re-brand Picasa and Blogger is the result of its desire to "unify its brand" ahead of the public launch .
    You can also use free SEO tools online.

    ReplyDelete
  12. I think Google should add more features and widgets too. Changing anything on the blogger may affect the experiences of its users. So, I think it's good to add new features instead of deleting the old ones.

    white label seo

    ReplyDelete